Our Story

Born out of real-life necessity.
The Story of Wearable Hobby Horse Adventures

The Spark: As a former Junior Olympic rider and horse enthusiast, I was expecting my youngest. Amid the joy, a question lingered: How can I ensure my firstborn will feel loved with a new sibling on the way? The answer was a beloved childhood toy-the hobby horse.

The Creation: Drawing from my passion, I reinvented the hobby horse into the first wearable hobby horse, Papap Pony, a companion designed for more than play—crafted for support, adventure, and endless cuddles. Papap wasn't just a toy but a buddy for every leap, laugh, and hurdle.

The Activities: I was so tired of buying endless amounts of stuffed animals that just piled up around the house. I took inspiration from my old hobby horse and made it wearable - to go anywhere! Now that my daughters had a wearable friend I created engaging and simple adventures to get them up and moving each day. Their ponies became treasured friends they came back to over and over again for new experiences. 

The Impact: Papap Pony became a constant friend for my daughters, ensuring they never felt alone. This bond, this magic, was something I knew had to be shared.

The Mission: Hugalongs was born from this vision. More than just a brand, I am dedicated to bringing the support and friendship of Papap Pony wearable hobby horse Adventure Buddy to toddlers and preschoolers everywhere. My goal? To give parents one toy with unlimited play possibilities and to transform childhood challenges into adventures, ensuring every child feels brave, loved, and ready to explore.

Join Us: Dive into the world of Hugalongs, where every child is a hero and every day is an adventure waiting to unfold.

Grab your own wearable hobby horse adventure kit and let me know what you think. I am always looking for ways I can improve our products!

-Kelly

Say Hi on Instagram.